At a Glance: The Story Behind AMINA
Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry. In August 2019, AMINA received a Swiss banking and securities dealer license from FINMA. The broad, vertically integrated spectrum of services, combined with the highest security standards, make AMINA’s value proposition unique.
AMINA operates globally from its regulated hubs in Switzerland, Abu Dhabi, and Hong Kong to offer fiat and crypto services to progressive investors, traditional and crypto-native alike, whether individuals, corporates, or institutions.
CVVC Global Report and CB Insights named AMINA as one of the Top 50 Companies within the blockchain ecosystem. Aite Group awarded AMINA their 2021 Digital Wealth Management Impact Innovation Award in the ‘Digital Startup of the Year’ category, and LinkedIn listed AMINA as one of the Top Startups 2021 in Switzerland. In 2022, AMINA won the Digital Assets Offering or Service at the WealthBriefing Swiss EAM Awards, and the bank was also recognised for its product offering SEBAX and won the Best ETP of the Year award at the Swiss ETF Awards 2022. In 2023, AMINA won the European WealthBriefing Award in the Digital Assets Solution, Fund Manager category.
AMINA India is a wholly owned subsidiary of AMINA Bank AG. AMINA India acts as a virtual extension of the bank supporting activities spanning trading & liquidity management, digital assets research, marketing, investment solutions, risk management, account management, mid/back-office, product management, technology & engineering, IT support, finance and human resources.
Your Mission (Should You Choose to Accept It)
We are seeking a strategic and hands-on Social Media Manager to elevate and expand AMINA’s presence across multiple audiences, including UHNW individuals and professional investors seeking crypto exposure, as well as crypto-native organizations requiring compliant banking infrastructure. Alongside strengthening our existing channels, you will lead the launch and growth of AMINA’s presence on platforms such as Telegram, WhatsApp and Reddit, building engaged communities and optimizing for new AI-driven discovery behaviors. You will also manage market-specific social handles across key regions, including the EU, Hong Kong and the UK, ensuring tailored, compliant messaging that resonates with local audiences. Additionally, the role involves managing and scaling the social profiles of AMINA’s senior leadership team, supporting consistent, high-impact visibility. Reporting to the Head of Communications, you will oversee content planning, publishing, community management, and performance optimization across all channels, while navigating regulatory requirements across multiple jurisdictions. You will partner closely with Product Marketing, Compliance and Legal to ensure all output aligns with best practices and strengthens AMINA’s brand narrative, campaigns, and executive thought- leadership programmes.
Your AMINA To-Do List
1. Social Media Strategy and Execution
- Design and implement a cohesive, multi-platform and multi-market social strategy that strengthens AMINA’s presence, grows audiences, and improves key performance metrics including follower growth, engagement, content reach and conversions to MQLs from social media.
- Create and deliver a strategy to improve AMINA’s discoverability in AI-driven search environments (e.g., ChatGPT, Perplexity, Gemini), ensuring social content, structure and channel signals are optimised for emerging AI discovery behaviours.
- Support AMINA’s PPC and paid social advertising programmes by aligning organic content with paid campaign objectives, coordinating asset delivery, and ensuring consistent messaging and audience targeting across paid and organic channels.
- Ensure all content adheres to applicable regulatory framework, including MiCA, FCA advertising rules, and other jurisdiction-specific requirements.
- Strengthen AMINA’s employer brand across social platforms by creating content and campaigns that highlight culture, values and talent initiatives, supporting recruitment efforts, and reinforcing retention.
2. Audience-led Content Development
- Develop platform-native content grounded in audience insights, covering market developments, product capabilities, executive thought leadership and key regulatory themes.
- Amplify the impact and ROI of AMINA’s events by developing social media plans that drive pre-event awareness, real-time engagement, and post-event content value.
- Collaborate with internal subject matter experts to ensure technical accuracy and regulatory defensibility in all communications.
- Ensure all content is approved by relevant stakeholders, Head of Communications and legal prior to publishing.
- Ensure a steady, impactful publishing rhythm by managing an up-to-date content calendar and coordinating timely submission and delivery of all design assets required across AMINA’s channels.
- Video editing capability with the ability to produce short-form, platform-native clips for social channels in partnership with the visual design team.
3. Community & Reputation Management
- Monitor community sentiment, emerging narratives and platform-level conversations across crypto, financial and regional audiences, proactively identifying high-value engagement and content opportunities while also detecting early signs of brand, regulatory or reputational risk:
- On LinkedIn: Engage with institutional, asset-management and professional-investor audiences to reinforce AMINA’s credibility as a trusted, regulated financial partner.
- On X (Twitter): Participate selectively in conversations with UHNW crypto participants, foundations, builders and institutional prospects, maintaining a controlled, authoritative tone.
- On additional channels as required: Extend monitoring and engagement across platforms such as Telegram, Reddit and others, identifying emerging conversations and community opportunities while maintaining awareness of any narratives that may require brand or regulatory attention.
- Respond to enquiries using pre-approved messaging, ensuring timely, helpful interactions and partnering with the Head of Communications when specialised regulatory or sensitive topics require escalation.
- Maintain a professional, consistent presence aligned with the standards of a regulated financial institution, prioritising clarity, authority and value-added engagement across all platforms.
4. Campaign Coordination & Product Launches
- Lead social media execution for product launches, partnerships, regulatory milestones and integrated campaigns, coordinating closely with Communications, Marketing, and regional/product teams to ensure timing, messaging and sequencing are aligned.
- Identify and recommend credible industry partnerships, influencer collaborations, or strategic voices aligned with AMINA's positioning (subject to approval by Marketing and Communications leadership).
- Establish and implement a social listening capability to capture audience insights, emerging themes and competitive signals across key platforms, using these findings to inform product development, refine messaging, and shape future marketing campaigns.
5. Analytics & Performance Optimisation
- Analyse channel performance (engagement, reach, traffic attribution, MQLs and AI-driven discovery) and produce regular reports with actionable insights to refine strategy and optimise execution.
- Use analytics tools to test content formats, cadence, and approaches, optimising for audience preferences while respecting compliance constraints.
Why We’re Awesome
We owe our exponential growth to our innovative and collaborate team spirit and talented workforce. Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank. Regardless of your age, gender, belief, and background, at AMINA EVERYONE is welcome!
Join our skilled team and together redefine finance.
